My all-time favorite quote is credited to Benjamin Franklin: “If you fail to plan, you plan to fail”. These few words can be applied to absolutely any area of your life but they apply especially to your social media marketing.
“Figure it out as you go” social media marketing won't get you the consistent results you're looking for. You'll waste time, energy, and money, and you'll find yourself frustrated at your lack of results. A good plan makes social media fun again.
Here are the benefits of having a good social media plan:
- Eliminate writer’s block
- Avoid gaps in posting
- Ensure you're promoting the most important products/offers
- Brand awareness
- Social growth
When you have a social media plan in place, you’re taking out all the guesswork of what to post, what to chat about, and what your audience wants to hear from you.
Follow the steps in this planner to get started but keep up that momentum by planning more weeks into the future.