As an online entrepreneur, you have the same powerful tools at your disposal that much larger companies enjoy, but if you’re not taking the best advantage of them, you’re leaving money on the table.
The most powerful of these tools? Your email follow-up sequence. While the “know, like and trust” factor is important when it comes to making sales, it’s also worth remembering that new subscribers are highly likely to take action. Even if they’ve only just met you, a well-designed follow-up sequence can quickly:
- Establish you as the leader in your market
- Provide proof of concept
- Solidify that “know, like and trust” element
- Turn browsers into buyers
The key is to present an irresistible flow that leads naturally from one step to the next, making each offer along the way—whether free or paid—a “no brainer” your reader would never consider rejecting. In fact, she’ll anxiously await your next email (and the next, and the next) and happily fill her virtual cart with your latest products and services.
And all because you’ve designed an email follow-up she’d be foolish to ignore. This planner will show you how.